Click here to view specifics On Tommy Lee's Sales Workshops

	Strategic Marketing: Product, Price, Promotion and Placement By Deborah Angus Workshop Summary:   Product, Price, Promotion, Placement. These "4 P's" are the foundation to your business and must be clearly communicated to reach your enrollment and business goals. In this 3-hour interactive workshop, you will formulate a marketing strategy by identifying your goals and objectives and a specific value proposition. You will define where your unique school fits into your demographic environment (your placement), evaluate your pricing strategies, and create promotional materials that will sell your product. A plan for launching your strategy to maximize your goals and objectives will also be developed. Workshop Format (Saturday, February 17, 2001): Hour 1 1:30 to 2:10   Lecture--Marketing Strategy: Goals and Objectives and the 4-P's
		Competitive Analysis Stating Goals and Objectives Differentiating Your Product Where You Fit Pricing Consistency Promoting a Value Proposition to Achieve your Goals
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	Hour 2 2:40 to 3:20  Group Formation and Interactive Workshop*
		Groups will be assigned according to school demographics and size to further discuss and       developthe following issues:
		Professional Goals and Objectives What Makes you Different Placement and Pricing Defining A Unique Value Proposition Strategy and Planning
		*To attend this part of the workshop, participants must have attended the 1:30 Workshop Lecture.
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	Hour 3 3:50 to 4:30   Collateral Development**
		Groups will be paired with professional designers to create a coordinated advertisement and brochure that is consistent with the strategy defined in Hour 2. Revisit Strategy and a Conclusion **To attend this part of the workshop, participants must have attended the 1:30 Workshop Lecture and 2:40 Interactive Workshop.
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	What You Will Learn:
	The essentials of marketing strategy How to evaluate competition, assess your strengths and weaknesses and differentiate your product What value propositions are, why they are important and how to use them to maximize your goals and objectives Planning a marketing program Designing collateral (brochures and advertisements) to reinforce your value proposition and achieve your goals and objectives
	Who should attend: School Owners and Program Directors who want to refine their marketing strategy and better understand how to implement strategies effectively.   Click here to go to the Event Roster Step-By-Step Success: A 3-part Workshop Series By Tommy Lee As a Martial Artist, you consider yourself one of the best. You have trained very hard to get where you are today and you were given step-by-step instructions on how to execute every move. As in your Martial Arts training, following a step-by-step process is key to any successful endeavor-and is vital to your success as a businessperson. The "Step-By-Step" program, created by Tommy Lee and East Coast Martial Arts Business Systems, has been systematically designed for school owners and their staffs to perfect individual sales techniques and support the overall profitability of the business. In his PowerQuest workshops, Tommy Lee will carefully guide participants through the "Step-by-Step" system. *Fees for the Tommy Lee Workshop Series are:
	FREE for owners of the Tommy Lee "Step-by-Step" system who are registered for the PowerQuest 2001 Convention. $499 for non-owners (includes the full "Step-by-Step" package) $50 per segment for non-owners or $125 for all 3 segments (the "Step-by-Step package is not included in this price)
	Mastering the Call: Sunday, February 18--8:00 to 9:30 What you will learn:
	Do's and Don'ts 6 points to remember The child script The adult script Elements of the call How to handle objections Dealing with price questions Style questions Using an inquiry worksheet What you have to convey in the first thirty seconds
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	The Planned Presentation: Sunday, February 18-9:30 to 11:00 What you will learn:
	How to greet new prospects and establish rapport Asking qualifying questions Referring to an interview sheet Keys to the initial sales presentation What to present at the introductory lesson Mastering the final sales presentation Completing a trial closing
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	Overcoming Objections: Sunday, February 18-1:00 to 2:30 What you will learn: How to answer the following questions and objections
	Why do I have to sign a contract? What is the down payment for? Why do I have to join for a year? My child never sticks to anything. It costs too much, I can't afford it. I want to think it over. Class times are not good for us. I need to talk to my spouse. I'm afraid my child will become a bully. I want to check out other places before I make a decision.
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	Who should attend: The workshops are excellent opportunities for individual and group training and are a must for anyone who wants to improve enrollment processes and their school's bottom line.   Click here to go to the Event Roster